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Study: Social Media making millennials less social
Sorry millennials! Us, the Baby Boomers, we have suspected this for quite a while. While you might be reading this post on your smartphone, you are probably somewhere in a park, in a bar or a coffee...
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Study: Executives more active on mobiles than ever before
With their annual study called „Mobile Elite“ (2013 and 2014 versions here) CNBC has been focussing in the last two years on how executives use their mobiles for business, and when and how it helps...
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The value of (online) influencers: An attempt to define an undefined digital...
They blog from the first row at catwalks. They share cool design gadgets on Instagram. They strike a pose with a selfie in front of 5-star hotels on Pinterest. And, they record „Let’s plays“ for...
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Report: IoT 2020 – Big expectations and cost savings
Credit: © sdecoret – Fotolia.comJust recently, we summarized the findings of Goldman Sachs‘ on the Internet-of-Things (IoT) report, and what they think where IoT might lead us to in the future. Now,...
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Study: Millennials don’t want brands to stalk them
Credits: Gerd Altmann / pixelio.deThe vision of social networks was to create a better exchange between people – whether near or far. But where is consumers, there’s also brands trying to reach out...
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Twitter Study: The value of influencers
Some weeks ago in this post, we have tried to define an undefined social media species: Influencers. The feedback was very positive and many companies are still trying to find the secret sauce how to...
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Study: Pokemon Go – a real business driver? (Infographic)
Pokemon Go is in everybody mouth these days. And many marketers are asking how to leverage the mobile app game for their business purpose – especially small and local businesses. Just lately, the team...
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Content marketing – 90% generates no engagement (Report)
When it comes to social selling, many companies and brand believe that content marketing is the secret sauce. But content marketing is not a lead engine when not controlled, qualified and distributed...
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The Responsive Car: Peugeot Instinct Concept
Not futuristic in terms of the design. Not too special compared to Tesla (big tablet in the middle, holographic head-up display, plug-in hybrid engine, and so on). Still, it is a smart car with a very...
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Study: Social Media more important for customer service
Social media platforms like LinkedIn, Facebook, Twitter and others are becoming more and more interesting from a customer service perspective. This is one of the results of a recent study by Boston...
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